DEMOGRAPHICS ARE DEAD.
Attitudes and psychographics are the backbone behind
any consumer action and brand affinity.
Gone are the days where focus groups
or traditional market research
tools are truly effective in understanding audiences.
At AOX we have recruited a diverse
crowd which we tap into for
qualitative and quantitative
research purposes - creatives, taste-makers, fashion-heads, chefs, mums, gamers, scientists, skaters, developers…the list goes on. Literally.
A ready-made collective of everyday consumers and category experts, who we work with to soundboard ideas, concepts, and brand perception studies.