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DEMOGRAPHICS ARE DEAD. 

Attitudes and psychographics are the backbone behind
any consumer action and brand affinity. 

 
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Gone are the days where focus groups
or traditional market research
tools are truly effective in understanding audiences. 

 

At AOX we have recruited a diverse
crowd which we tap into for
qualitative and quantitative
research purposes -  creatives, taste-makers, fashion-heads, chefs, mums, gamers,  scientists, skaters, developers…the list goes on. Literally.

A ready-made collective of everyday consumers and category experts, who we work with to soundboard ideas, concepts, and brand perception studies.

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